Market Analysis, Competitive Intelligence And Benchmarking

Start Date End Date Venue Fees (US $)
28 Jun 2026 Jubail, KSA $ 4,500 Register
01 Nov 2026 Dubai, UAE $ 3,900 Register

Market Analysis, Competitive Intelligence And Benchmarking

Introduction

This course has been specially designed to enable delegates to analyse increasingly complex market structures to cope with higher levels of competition and to set targets ad performance measures that are appropriate for these major new challenges as the need to understand how markets, competitors and performance standards are changing is vital to the success of any organization.

The course will focus in detail on state-of-the-art approach in gathering quantitative and qualitive information, with special reference to (a) reaching decisions on competitive positioning and (b) setting the content of action plans and projects that will result in improved performance and profitable growth for the organization.

This course will feature:

  • Effective gathering and interpretation of complex data.
  • Application of the tools and techniquies of analyzing market data.
  • Identification and evaluation of competitors.
  • Carrying out benchmarking and its role in decision making.
  • Application of the main techniquies in case studies.

Objectives

    By the end of the course, participants will be able to:

    • Generate and evaluate market and competitor data.
    • Improve and apply deep analytical and creative skills.
    • Balance quantitive and qualitive information in making decisions.
    • Derive actionable ideas from market-derived data.
    • Set realistic and attainable targets for competitive success.

Training Methodology

This is an interactive course. There will be open question and answer sessions, regular group exercises and activities, videos, case studies, and presentations on best practice. Participants will have the opportunity to share with the facilitator and other participants on what works well and not so well for them, as well as work on issues from their own organizations. The online course is conducted online using MS-Teams/ClickMeeting.

Who Should Attend?

  • Professionals in marketing and business planning.
  • Finance professionals wishing to understand marketing.
  • Customer relations professionals wishing to acquire new skills.
  • Human resources professionals seeking knowledge of marketing.
  • Professional onvolved in product/service innovation.

Course Outline

  • Market analysis 1:business-to-business (B2B) products and services.
  • Market analysis 2: business-to-consumer (B2C) products and services.
  • Competitive intelligence.
  • Benchmarking: what, why and how.
  • Fusion of market/competitor/benchmark data to support decisions

Accreditation

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